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Wikigains Reveals: Marketers are Divided Between Customer Acquisition and Customer Loyalty

In a recent marketing survey, 76 American companies were asked how they were offering discount coupons over Black Friday and the Holiday Season. The study aimed to discover the impact these promotions had on customer acquisition and loyalty. Here, with the help of Alex Papaconstantinou from UK-based coupon site www.wikigains.com, we take a brief look…

A Beginner’s Guide to Vaping

Vaping has taken center stage in the past few years as the healthier alternative to smoking which can still allow you to get your nicotine fix. With more and more people switching from smoking to vaping every day, we thought we’d put together a beginner’s guide to vaping because, although it’s a simple practice, there…